Miga Kugadzirwa kweMhando yeBhurangi naXue Li

Dhizaini Miga Kugadzirwa kweMhando yeBhurangi naXue Li ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2023

Miga Kugadzirwa kweMhando yeBhurangi

na Xue Li

Mutengi: Today Design Consultants (Shenzhen) Co., Ltd

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Miga Kugadzirwa kweMhando yeBhurangi

Miga mhando yekugadzirwa kwebhurangi yakagadzirirwa mhando yesigaretsi remagetsi. Mhando itsva yakagadziridza mavara uye yakabatanidza chiratidzo (logo), ichipa mufananidzo wekutanga webhurangi unonzwisisika nokukurumidza. Kune mavara echiRungu (Latin letters), muenzaniso wemitsara nemakona akachinjwa kuitira kuti chiratidzo chive chakafambirana zvakanyanya nechiratidzo chekunyemwerera uye chirangarire mufananidzo wemitero yemelon. Kune zvinyorwa zveChinese, mitsetse yakabatanidzwa nezviratidzo zvakafanana uye nzvimbo pakati pemavara yakarongwa zvakanaka, zvichibudisa zvimiro zvakatenderedzwa uye zvinoverengeka zvakareruka. Chiratidzo che vector chinogona kudhindwa pahupamhi hupi zvahwo uye chinoshandiswa pamusana wakachena kana wakasviba.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Miga Kugadzirwa kweMhando yeBhurangi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Miga Kugadzirwa kweMhando yeBhurangi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Miga Kugadzirwa kweMhando yeBhurangi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.
Kukura & Kupakiwa: It can be typewritten or printed on any size and material.
Matagi: Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting
Tekinoroji Yekugadzira: The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.
Changamire yeDhizaini: The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.
Tsvakurudzo: Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.
Chikurudziro: E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.
Mafambiro eBasa: The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.
Nhengo dzeTimu: Li Xue
Today Design