Ecommuni Brochure Basic Basa: Kugadzirwa kweRuzivo rwekuOna Zvinoratidzwa naXi Zhu

Dhizaini Ecommuni Brochure Basic Basa: Kugadzirwa kweRuzivo rwekuOna Zvinoratidzwa naXi Zhu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheMeta, Hurongwa neSevhisi.

SimbiSevhisi· 2023

Ecommuni Brochure Basic Basa: Kugadzirwa kweRuzivo rwekuOna Zvinoratidzwa

na Xi Zhu

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheSevhisi

82,471

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#150074

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Ecommuni Brochure Basic Basa: Kugadzirwa kweRuzivo rwekuOna Zvinoratidzwa

Bhuku Rinoti: Ecommuni Brochure ibasa rakagadzirirwa kubatsira vashanyi vekuzvirongo zvekuratidza kugadzira mabhurocha ari ega ega akajairana nemaonero avo. Vashanyi vanosarudza zvinhu panguva yekuratidzwa kwezvinhu nekubata zvidhinha zveNFC zvakaiswa parutivi pezvigadzirwa. Zvinhu zvakasarudzwa zvinounganidzwa mubhurocha rehunyanzvi (digital) rinogona kugadziriswa mune app, kusanganisira kuchinja kwemagadzirirwo, mazita nezvidhindwa zvidiki. Cover yebhurocha inogadzirwa zvichibva munzira yaifamba mushanyi paakaona zvinhu. Bhurocha rinodhindwa pamapepa chete kana mushanyi oda kubuda. Izvi zvinoderedza kutambisa mapepa uye ruzivo runounganidzwa runobatsira bhizinesi rekuratidza zvinhu.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Ecommuni Brochure Basic Basa: Kugadzirwa kweRuzivo rwekuOna Zvinoratidzwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Ecommuni Brochure Basic Basa: Kugadzirwa kweRuzivo rwekuOna Zvinoratidzwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Ecommuni Brochure Basic Basa: Kugadzirwa kweRuzivo rwekuOna Zvinoratidzwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Kukura & Kupakiwa: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Matagi: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Tekinoroji Yekugadzira: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Changamire yeDhizaini: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Tsvakurudzo: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Chikurudziro: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Nguva yePurojekiti: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Mafambiro eBasa: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Nhengo dzeTimu: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang