Taishun City Chiratidzo cheBhurendi naZhejiang Gongshang University

Dhizaini Taishun City Chiratidzo cheBhurendi naZhejiang Gongshang University ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2025

Taishun City Chiratidzo cheBhurendi

na Zhejiang Gongshang University

Mutengi: Taishun County People's Government

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Taishun City Chiratidzo cheBhurendi

Taishun City ichiratidzo cheBhurendi chakagadzirirwa guta. Rogo yakavakwa nemitsara inoumba zita reguta, ichigadzira mucherechedzo wemazuva ano uye wakachengeteka. Nzvimbo chena iri mukati merogo inoshandiswa senzvimbo yakavhurika apo zviratidzo zvakasiyana-siyana zvemuguta zvinogona kuratidzwa. Mucherechedzo unogona kushandurwa kuburikidza nekuchinja kwemitsara neshepi, saka kuzivikanwa kwacho kunoramba kwakasimba pamashandisirwo mazhinji akasiyana. Mafomati eVector anobvumira rogo kuwedzeredzwa kusvika paukuru hupi zvahwo, kubva pamakadhi ebhizinesi kusvika pakushambadzira kwepamusoro. Zvinyorwa zvebhurendi zvakadhindwa zvinoshandisa mapepa anogona kudzokororwa uye anoora zvakare panyika.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Taishun City Chiratidzo cheBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Taishun City Chiratidzo cheBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Taishun City Chiratidzo cheBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Kukura & Kupakiwa: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Matagi: Culture, innovation, sustainability, inclusiveness,City Brand
Tekinoroji Yekugadzira: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Changamire yeDhizaini: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Tsvakurudzo: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Chikurudziro: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Nguva yePurojekiti: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Mafambiro eBasa: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Nhengo dzeTimu: Designer: Kan Zhao
Zvikwereti zveMifananidzo: Designer: Zhao Kan