Dreavita Mental Wellness Kugadzira Chiziviso naCansu Dagbagli Ferreira

Dhizaini Dreavita Mental Wellness Kugadzira Chiziviso naCansu Dagbagli Ferreira ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2024

Dreavita Mental Wellness Kugadzira Chiziviso

na Cansu Dagbagli Ferreira

Mutengi: Cansu Dagbagli Ferreira

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Mukundi weMubairo Akasimbiswa

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Dreavita Mental Wellness Kugadzira Chiziviso

Dreavita ibrandi yeutano inofambira mberi uye inogamuchira vanhu vese. Chiziviso chinoratidza chakagadzirwa kuti chive netsitsi, chiremekedze uye chive nehanya, chichiratidza chimiro chebhandi chinobatanidza vanhu vese. Pfungwa yacho yakabva musimba rezvisikwa uye inonzi Kunyoreka Kunosimbisa. Sezvo maitiro ezvisikwa achiratidza kutsungirira, simba uye kukura, chiziviso ichi chinoda kuendesa meseji idzi kuburikidza nemashoko anosimbisa uye nzira yekugadzira iri nyore. Mifananidzo yakatarisisa maitiro ezvisikwa, ichiratidza kuti kudzokororwa nekusimba zvinokonzera kubudirira muupenyu.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Dreavita Mental Wellness Kugadzira Chiziviso, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Dreavita Mental Wellness Kugadzira Chiziviso inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Dreavita Mental Wellness Kugadzira Chiziviso inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Kukura & Kupakiwa: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Matagi: wellness, mental, health, psychology, identity, inclusive, community, nature
Tekinoroji Yekugadzira: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Changamire yeDhizaini: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Tsvakurudzo: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Chikurudziro: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Nguva yePurojekiti: 2 months, 2023, United States and France
Mafambiro eBasa: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery