Summer Palace Tour Dhizaini yeBrand naYeZhang

Dhizaini Summer Palace Tour Dhizaini yeBrand naYeZhang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

GoridheGirafiki· 2024

Summer Palace Tour Dhizaini yeBrand

na YeZhang

Mutengi: Beijing Jiaotong University

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheGirafiki

244,004

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#158812

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Summer Palace Tour Dhizaini yeBrand

Summer Palace Tour idhizaini yebrand yakagadzirirwa rwendo rwekupemberera makore eSummer Palace muBeijing. Mapoka matatu makuru ezvivako anoratidzwa nemaitiro e2.5D, achisanganisira zvivako zvechinyakare zveChina zvinopfuura makumi maviri, mumavara matema, matsvuku nemagirini. Dhizaini iyi inoshandiswa pazvinhu zvekuzivisa, zvekushandisa muhofisi nezviyeuchidzo, ichidhindwa papepa rehunyanzvi rine coating nepepa recraft uchishandisa screen printing negold stamping. Bhokisi repepa recraft rine maposita maviri, makey ring mana, tepi inonamira, hamvuropu nebhuku rekunyorera. Vashanyi vanogona kutakura nhaka yegadheni mumaoko avo.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Summer Palace Tour Dhizaini yeBrand, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Summer Palace Tour Dhizaini yeBrand inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Summer Palace Tour Dhizaini yeBrand inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Kukura & Kupakiwa: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Matagi: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Tekinoroji Yekugadzira: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Changamire yeDhizaini: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Tsvakurudzo: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Chikurudziro: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Nguva yePurojekiti: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Mafambiro eBasa: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Mapetenzi: This work is all original images not copyrighted.
Nhengo dzeTimu: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Zvikwereti zveMifananidzo: This work is all original images not copyrighted.