Lax Chimiro naJonathan Ramirez and Juliana Betancur

Dhizaini Lax Chimiro naJonathan Ramirez and Juliana Betancur ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2024

Lax Chimiro

na Jonathan Ramirez and Juliana Betancur

Mutengi: Written and Drawn Studio

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Lax Chimiro

Mutengi aida kugadzira logo yekambani inounganidza data uye inotumira mameseji eCRM, vachida chimiro chedhijitari chemazuva ano. Zita rekuti Lax rinobva kuChiLax kana ReLax, richiburitsa pfungwa yerunyararo kune vanoshandisa. Kuti uwedzere musiyano, vakabatanidza chiratidzo chemoyo, chinomiririra kuchengeta vatengi kunowanzo kanganwikwa mumabhizinesi eCRM anoita mabasa zvoga. Mapikiseli akabatanidzwa kuratidza kukosha kwedata nemadhijitari. Nekudaro, vakabatanidza zvinhu zvakakosha: moyo wekuda vatengi, mapikiseli edata, uye X yekuzorora.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Lax Chimiro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Lax Chimiro inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Lax Chimiro inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Kukura & Kupakiwa: The sizes depend of the media where it is applied
Matagi: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Tekinoroji Yekugadzira: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Changamire yeDhizaini: Craft something distinctive that articulates the technology, costumer care and digitalization
Tsvakurudzo: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Chikurudziro: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Nguva yePurojekiti: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Mafambiro eBasa: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Nhengo dzeTimu: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Zvikwereti zveMifananidzo: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango