Joyful Garden Tour Basikiti Rekugadzira Zita Remhemberero naYe Zhang

Dhizaini Joyful Garden Tour Basikiti Rekugadzira Zita Remhemberero naYe Zhang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2024

Joyful Garden Tour Basikiti Rekugadzira Zita Remhemberero

na Ye Zhang

Mutengi: Beijing Jiaotong University

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

16,572

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#159119

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Joyful Garden Tour Basikiti Rekugadzira Zita Remhemberero

Joyful Garden Tour ndiro zita rebasikiti rakagadzirirwa mhemberero yeGadhi reGore Idzva reChina yakaitirwa paSummer Palace neOld Summer Palace muBeijing. Zvivakwa zvinozivikanwa zvemagadhi maviri zvakadzidzwa zvikaitwa zviratidzo zviri nyore uye zviri pachena. Zviratidzo izvi zvakabatanidzwa nemufananidzo weshato, chiratidzo cheGore reShato re2024 muzodhiac yeChina. Mavara ebhuruu nepink anoratidza simba idzva rinobva munhoroondo yakareba. Mapepa emhemberero, mabhurocha, uye makadhi zvakadhindwa papepa repearl nekushandiswa kwemaembossing nesirivheri stamping. Chiratidzo chikuru (emblem) chinoshandisa unyanzvi hwechinyakare hweChina hweenamel yesirivheri.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Joyful Garden Tour Basikiti Rekugadzira Zita Remhemberero, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Joyful Garden Tour Basikiti Rekugadzira Zita Remhemberero inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Joyful Garden Tour Basikiti Rekugadzira Zita Remhemberero inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Kukura & Kupakiwa: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Matagi: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Tekinoroji Yekugadzira: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Changamire yeDhizaini: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Tsvakurudzo: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Chikurudziro: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Nguva yePurojekiti: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Mafambiro eBasa: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Mapetenzi: This work is all original images not copyrighted.
Nhengo dzeTimu: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Zvikwereti zveMifananidzo: This work is all original images not copyrighted.