MG Next Generation Application Yekuperekedza Mota naStar and Saic Oimt

Dhizaini MG Next Generation Application Yekuperekedza Mota naStar and Saic Oimt ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheChiso, Kushandira Pamwe neRuzivo rweMushandisi.

GoridheChiso· 2024

MG Next Generation Application Yekuperekedza Mota

na Star and Saic Oimt

Mutengi: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheChiso

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Nezvekwa MG Next Generation Application Yekuperekedza Mota

MG Next Generation iapplication yekuperekedza varidzi vemota, yakagadzirirwa nharembozha nemawachi akangwara. Application iyi inounganidza maapplication akasiyana emamatunhu kuita chigadzirwa chimwe chepasi rose. Zvinoshandiswa zvinogona kugadziridzwa zvichienderana nenzvimbo uye nemhando yemota, zvekuti muridzi wega wega anowana zvishandiso zvakagadzirirwa iye pachake. Muenzaniso wemota une mativi matatu unoratidzwa mukati megaraji rekufungidzira, uye mawidget ane mativi matanhatu anotevedzera chimiro chebrand. Guest mode inobvumira vanhu vasina mota kuongorora zvinhu zvikuru vasati vaita sarudzo.

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Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne MG Next Generation Application Yekuperekedza Mota, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. MG Next Generation Application Yekuperekedza Mota inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. MG Next Generation Application Yekuperekedza Mota inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Matagi: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Tekinoroji Yekugadzira: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Changamire yeDhizaini: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Tsvakurudzo: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Chikurudziro: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Nguva yePurojekiti: up to 6 month, China
Mafambiro eBasa: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Nhengo dzeTimu: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Zvikwereti zveMifananidzo: Star