Xuannao Master Cha Chiratidzo cheBhurendi naChushan Design

Dhizaini Xuannao Master Cha Chiratidzo cheBhurendi naChushan Design ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2024

Xuannao Master Cha Chiratidzo cheBhurendi

na Chushan Design

Mutengi: Shenzhen Chushan Design Culture Group Co., Ltd.

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Xuannao Master Cha Chiratidzo cheBhurendi

Xuannao Master Cha chiratidzo chebhurendi chakagadzirirwa bhurendi retii inopupuma yekuChina. Logo iyi inoratidza panda ichiita Qi Gong yekuChina pasi pechinyorwa chekuti Qi, chakanyorwa nekunyora kwemaoko kwemavara emuranji unopenya. Mufananidzo wepanda, unonzi Da Qi Xia, une chitarisiko chine ruremekedzo uye unoratidza umhare nemweya unofara. Idzi hunhu dzakabatanidzwa nemapundu ari mutii. Kunyora kwemaoko nepanda zvinodzikisa midzi yebhurendi mutsika dzekuMabvazuva uye zvinoita kuti chinwiwa ichi chizivikanwe nevatengi vemunzvimbo iyoyo. Logo iyi haina saizi yakatarwa, saka mamiriro ayo neukuru hwayo zvinogona kuchinjwa zvichienderana nekwazvinoshandiswa.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Xuannao Master Cha Chiratidzo cheBhurendi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Xuannao Master Cha Chiratidzo cheBhurendi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Xuannao Master Cha Chiratidzo cheBhurendi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Kukura & Kupakiwa: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Matagi: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Tekinoroji Yekugadzira: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Changamire yeDhizaini: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Tsvakurudzo: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Chikurudziro: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Nguva yePurojekiti: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Mafambiro eBasa: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Nhengo dzeTimu: Yin Peng
Li Linlin
Liu Xingyu
Zvikwereti zveMifananidzo: Chushan Design