Dotline Basa Rekutanga: Kuzivikanwa kweKambani naTomohiro Kaji

Dhizaini Dotline Basa Rekutanga: Kuzivikanwa kweKambani naTomohiro Kaji ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

GoridheGirafiki· 2024

Dotline Basa Rekutanga: Kuzivikanwa kweKambani

na Tomohiro Kaji

Mutengi: Dotline Co., Ltd.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheGirafiki

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Mavara

Dhizaini

Nezvekwa Dotline Basa Rekutanga: Kuzivikanwa kweKambani

Rondedzero: Iyi system yekuzivikanwa yakatanga nekugadzira chimiro chebhizinesi chizere uye chiono chekambani — Social Heroes kuti ikurudzire chiono chekambani kuvatengi vayo, vashandi, nevatsvaki vebasa, uye vanhu vese vanoenderana neindasitiri. Dotline inoona vashandi vese vanouya kuzobatsira muhupenyu hwezuva nezuva hwemumwe munhu semhare. Rogo icho chiratidzo chemufananidzo wemhare inopindudza jasi uye ichienda mberi, yakagadzirwa kubva kumavara, D kubva mu"dots" + L kubva mu"line." Sezvo Dotline ichipa zvikamu zvebhizinesi zvinomwe, marogo anouya musystem yemavara manomwe anoratidza chikamu chega chega chebhizinesi akanyorwa nemhando yemavara epakutanga yebranded.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Dotline Basa Rekutanga: Kuzivikanwa kweKambani, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Dotline Basa Rekutanga: Kuzivikanwa kweKambani inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Dotline Basa Rekutanga: Kuzivikanwa kweKambani inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Kukura & Kupakiwa: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Matagi: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Tekinoroji Yekugadzira: Grid system with the golden section, over ray,
multiplication
Changamire yeDhizaini: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Tsvakurudzo: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Chikurudziro: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Nguva yePurojekiti: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.