Inmyes Chiratidzo cheBhurendi naChungsheng Chen and Jinhe Wang

Dhizaini Inmyes Chiratidzo cheBhurendi naChungsheng Chen and Jinhe Wang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2024

Inmyes Chiratidzo cheBhurendi

na Chungsheng Chen and Jinhe Wang

Mutengi: Tainan University of Technology/Product Design Department

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Inmyes Chiratidzo cheBhurendi

Inmyes ichiratidzo cheBhurendi chakagadzirirwa kambani inogadzira magirazi ekuona (eyeglass lenses). Zita rinobva pamashoko okuti "in my eyes" uye rinoratidza pfungwa yekuona nyika nemaonero ake ega. Bepa duku rekutanga rinoratidza ukama hwepedyo uye hwega hwega nemutengi wega wega. Bepa rekuti M rakagadzirwa kuti rifananidze kubatana kwemaoko, chiratidzo chekuvimbana pakati pebhurendi nevatengi varo. Chiratidzo ichi chinoshandiswa pamakesi emagirazi, makadhi ebhizinesi, pfuko, mawebhusaiti uye pamasocial media. Mavara anopihwa muRGB, CMYK uye Pantone kuti paonekwe zvakafanana pese pese pazvinoshandiswa.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Inmyes Chiratidzo cheBhurendi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Inmyes Chiratidzo cheBhurendi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Inmyes Chiratidzo cheBhurendi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Kukura & Kupakiwa: Minimum height of the logo: 4 mm
Matagi: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Tekinoroji Yekugadzira: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Changamire yeDhizaini: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Tsvakurudzo: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Chikurudziro: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Nguva yePurojekiti: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Mafambiro eBasa: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Nhengo dzeTimu: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Zvikwereti zveMifananidzo: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.