Piggy Express Dhizaini yeMufananidzo weBrand naDu Qingyu and Dong Xiuxiu

Dhizaini Piggy Express Dhizaini yeMufananidzo weBrand naDu Qingyu and Dong Xiuxiu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2026

Piggy Express Dhizaini yeMufananidzo weBrand

na Du Qingyu and Dong Xiuxiu

Mutengi: Piggy Express Creative Design Team

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

9,492

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#173387

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Piggy Express Dhizaini yeMufananidzo weBrand

Piggy Express idhizaini yemufananidzo webrand yakagadzirirwa sevhisi yekukwira mota. Mufananidzo uyu unokudziridza chiratidzo chenguruve chelogo yebrand kuita shamwari yekufamba nayo inofadza. Ruvara rune saturation yakakwirira runowedzera kuonekwa nemaziso nemazana makumi mana nemaviri muzana, uye chimiro chakazvimirira chinoita kuti mufananidzo uyu urambe uchizivikanwa mumhando dzese dzemidhiya. Maanimations anotungamirira vashandisi mumabasa akadai sekushandisa makuponi nekutevera nzira. Mufananidzo uyu wakanatsurudzwa kuburikidza nemakumi matatu ezvikamu zvekugadzirisa chimiro uye wakaedzwa nevashandisi vanopfuura zana mumaguta eChina.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Piggy Express Dhizaini yeMufananidzo weBrand, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Piggy Express Dhizaini yeMufananidzo weBrand inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Piggy Express Dhizaini yeMufananidzo weBrand inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Kukura & Kupakiwa: The sizes depend of the media where it is applied
Matagi: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Tekinoroji Yekugadzira: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Changamire yeDhizaini: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Tsvakurudzo: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Chikurudziro: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Nguva yePurojekiti: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Mafambiro eBasa: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Nhengo dzeTimu: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Zvikwereti zveMifananidzo: Piggy Express