IGPizza Chiratidzo cheKambani naEmanuele Grittini & Giuseppe Liuzzo

Dhizaini IGPizza Chiratidzo cheKambani naEmanuele Grittini & Giuseppe Liuzzo ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2018 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2018

IGPizza Chiratidzo cheKambani

na Emanuele Grittini & Giuseppe Liuzzo

Mutengi: IGPizza

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Mavara

Dhizaini

Nezvekwa IGPizza Chiratidzo cheKambani

IGPizza chiratidzo cheKambani chakagadzirirwa mhando yepizza inotengeswa kuti itakurwe. Chiratidzo ichi chakavakirwa pamifananidzo yakatorwa kubva pazvimiro zvinoonekwa papizza, uye mifananidzo iyi inoumba mavara-mavara anoshandiswa pazvinyorwa zvekambani nekuronga kwenzvimbo yekutengesa. Mufananidzo wepizza unonyemwerera une rurimi rwakatambanudzwa unopa chiratidzo hunhu hunofadza. Mapepa ekupakira pizza anodhindwa neflexography, achitevera kadhi remenu rinodhindwa neskrini richishandisa mavara ePantone. Mifananidzo yepakiji inewo mashoko okukurudzira nemashoko okuodha. Chiratidzo ichi chakagadzirwa pamwe nemutengi kuburikidza nekuronga kwakabatanidzwa.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne IGPizza Chiratidzo cheKambani, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. IGPizza Chiratidzo cheKambani inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, IGPizza Chiratidzo cheKambani inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Kukura & Kupakiwa: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Matagi: Friendly, pizza, food, colorful, funny
Tekinoroji Yekugadzira: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Changamire yeDhizaini: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Tsvakurudzo: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Chikurudziro: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Nguva yePurojekiti: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Mafambiro eBasa: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Nhengo dzeTimu: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo