Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni naWilly Lai and Dave Torres

Dhizaini Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni naWilly Lai and Dave Torres ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheTekinorojii yeFoni, Maapurikesheni neSofutiweya.

SirivhaFoni· 2020

Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni

na Willy Lai and Dave Torres

Mutengi: Macy's

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheFoni

26,740

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#94021

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni

Book Text: Macy's App chishandiso chekutenga chefoni chakagadziridzwazve muna 2019 kune zvishandiso zveAndroid neiOS. Chishandiso ichi chinobvumira vatengi kutarisa nekutenga zvipfeko zvefashoni, zvekunaka nezvinhu zvepamba kubva pafoni kana tablet. Kurongwa kwacho kwakachena uye kuri nyore, uye kunotora pfungwa dzekuona kubva kune fashoni midhiya nezvigadzirwa zvetekinoroji yevatengi. Zvishandiso zvakavakirwa pakamera zvinotsigira kuskena nekubhadhara, uye maficha e augmented reality anobvumira vatengi kuona zvigadzirwa mberi kwekutenga. Kugadziridzwazve kwakavakirwa patsvakurudzo yakadzama yevashandisi uye pamazano evatengi, uye kubatanidzwa kwevashandisi kwakawedzera mushure mekutangwa kwacho.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Kukura & Kupakiwa: We developed native apps for Android and iOS platforms.
Matagi: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Tekinoroji Yekugadzira: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Changamire yeDhizaini: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Tsvakurudzo: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Chikurudziro: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Nguva yePurojekiti: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Mafambiro eBasa: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Nhengo dzeTimu: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Zvikwereti zveMifananidzo: Images courtesy of Macys.