Pure Green Shaqada Koowaad: Aqoonsiga Muuqaalka oo uu sameeyey Xinqi Liu

Naqshadda Pure Green Shaqada Koowaad: Aqoonsiga Muuqaalka oo uu sameeyey Xinqi Liu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2020

Pure Green Shaqada Koowaad: Aqoonsiga Muuqaalka

Xinqi Liu uu sameeyay

Macmiilka: MET Creative Brand

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

10,674

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #100488

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Pure Green Shaqada Koowaad: Aqoonsiga Muuqaalka

Qoraalka Buugga: Pure Green waa aqoonsi muuqaal ah oo loogu talagalay sumadda maqaayad hotpot ah oo ku taal Chongqing. Midabka cagaaran ee basbaaska cusub ee hotpot-ka ayaa loo isticmaalay midabka sumadda, taasoo ka duwan midabka cas ee ka caansan suuqa maxalliga ah. Sawir jilaa la yiraahdo Mobee ayaa ah astaanta dhexe ee aqoonsiga. Mobee waxa uu isku daraa geesi wareeg ah oo taban iyo iskudhac taban oo maran. Taailka mahjong-ka ayaa beddela astaamaha wejiga si loo muujiyo madax-bannaanida, sirta iyo firfircooniga. Astaamaha sumadda waxaa lagu dabaqay noocyo iyo warbaahin kala duwan, iyadoo ujeedadu tahay in sumadda loo soo dhoweeyo macaamiisha dhalinyarada ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Pure Green Shaqada Koowaad: Aqoonsiga Muuqaalka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Pure Green Shaqada Koowaad: Aqoonsiga Muuqaalka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Pure Green Shaqada Koowaad: Aqoonsiga Muuqaalka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Cabbirka & Qaabaynta: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Summado: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Tiknoloojiyada Soo Saarka: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Caqabadda Naqshadda: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Cilmi-baadhis: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Dhiirrigelinta: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Muddada Mashruuca: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Socodka Hawlgalka: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Shatiyada: Copyrights belong to Xinqi Liu, 2019.
Xubnaha Kooxda: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Amaanta Sawirrada: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.