Cut and Paste Calaamadaynta oo uu sameeyey Lisa Winstanley

Naqshadda Cut and Paste Calaamadaynta oo uu sameeyey Lisa Winstanley waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Dahabka ah ee A' Design Award.

DahabGaraafig· 2021

Cut and Paste Calaamadaynta

Lisa Winstanley uu sameeyay

Macmiilka: Lisa Winstanley

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Garaafig

78,862

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #103530

Wax Badan Sahamin Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Cut and Paste Calaamadaynta

Qalabkan mashruuca, gooyo oo koodho: Kahortagga been abuurka muuqaalka, waxa uu ka hadlayaa mawduuc saamayn kara qof kasta oo ku jira warshadaha nashqada, haddana badheedhka aragga ayaa ah mawduuc si dhif ah looga hadlo. Tan waxa u sabab ah madmadowga u dhexeeya ka qaadashada tixraaca sawirka iyo ka koobiyaynta. Sidaa darteed, waxa mashruucani soo jeedinayaa waa in wacyigelin lagu sameeyo meelaha cawlan ee ku xeeran been-abuurka muuqaalka iyo in la meel dhigo safka hore ee wada-hadallada ku saabsan hal-abuurka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Cut and Paste Calaamadaynta waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Cut and Paste Calaamadaynta waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Cut and Paste Calaamadaynta waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Cabbirka & Qaabaynta: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Summado: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Tiknoloojiyada Soo Saarka: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Caqabadda Naqshadda: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Cilmi-baadhis: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Dhiirrigelinta: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Muddada Mashruuca: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Socodka Hawlgalka: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Shatiyada: Copyrights belong to Lisa Winstanley, 2020
Xubnaha Kooxda: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Amaanta Sawirrada: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng