Jiangmen Culture and Tourism Sumcad iyo Aqoonsi Nooca Ganacsiga oo uu sameeyey EUCA Culture and Communications Co. Ltd.

Naqshadda Jiangmen Culture and Tourism Sumcad iyo Aqoonsi Nooca Ganacsiga oo uu sameeyey EUCA Culture and Communications Co. Ltd. waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2021

Jiangmen Culture and Tourism Sumcad iyo Aqoonsi Nooca Ganacsiga

EUCA Culture and Communications Co. Ltd. uu sameeyay

Macmiilka: Jiangmen culture, tourism, radio, television and Sports Bureau

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

10,198

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #109973

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Jiangmen Culture and Tourism Sumcad iyo Aqoonsi Nooca Ganacsiga

Qoraalka Buugga: Dhaqanka iyo Dalxiiska Jiangmen waa sumcad iyo aqoonsi nooca ganacsiga oo loo sameeyay qaybta dhaqanka iyo dalxiiska Jiangmen, oo ah magaalo ku taal Gobolka Guangdong ee koonfurta Shiinaha. Sumcadda waxaa ka dhashay xarafka dhaqameed ee Shiinaha ee Men, oo macnaheedu yahay albaab, iyo qaabka taallo-xusuusta ee albaabka dhaqameed. Waxyaabo laga soo qaatay muuqaalka magaalada, dhismayaasha, dhaxalka dhaqanka, dhulka iyo dhirta Jiangmen ayaa lagu daray qaabka albaabka. Midabka dahabka ah ee aan dhalaalin ayaa muujinaya magaalo hodan ah balse is-hoosaysiisa. Waxaa sidoo kale la sameeyay tilmaamo aqoonsi nooca ganacsiga si loo taageero isticmaalka joogtada ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Jiangmen Culture and Tourism Sumcad iyo Aqoonsi Nooca Ganacsiga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Jiangmen Culture and Tourism Sumcad iyo Aqoonsi Nooca Ganacsiga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Jiangmen Culture and Tourism Sumcad iyo Aqoonsi Nooca Ganacsiga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Summado: Branding, City, Culture and tourism, Logo design, Visual system
Caqabadda Naqshadda: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Cilmi-baadhis: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Dhiirrigelinta: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Muddada Mashruuca: June 2019 – April 2020, Shanghai, China
Socodka Hawlgalka: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Xubnaha Kooxda: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Amaanta Sawirrada: Ellain Li, Grace Xu， Di Tang