Zhuliguan Hote Astaanta Hoteelku oo uu sameeyey Zhongxiang Zheng

Naqshadda Zhuliguan Hote Astaanta Hoteelku oo uu sameeyey Zhongxiang Zheng waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2021

Zhuliguan Hote Astaanta Hoteelku

Zhongxiang Zheng uu sameeyay

Macmiilka: Zhongxiang Zheng

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

10,284

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #114786

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Zhuliguan Hote Astaanta Hoteelku

Zhuliguan waa huteel mawduuc ah oo diiradda saaraya dhaqanka bamboo, Nashqadani waxay u egtahay bamboo iyo liqidda labadaba, taasoo dadka ka dhigaysa inay filayaan bilawga safar cusub. Astaantu waxay soo bandhigaysaa horumarka aan waxba ka jirin ilaa shay, kaas oo asal ahaan ka yimid falsafada Taoism. Isbeddelkeedu waxa uu xambaarsan yahay falsafada Taoism-ka dhaqameed ee Shiinaha "Ka baxsan Tao, Mid ka mid ah ayaa ka dhashay. Mid ka mid ah, Laba; Laba ka mid ah, Saddex; Saddex ka mid ah, caalamka la abuuray", oo tilmaamaya "Dariiqa Tao ayaa raacaya dabeecadda".

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Zhuliguan Hote Astaanta Hoteelku waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Zhuliguan Hote Astaanta Hoteelku waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Zhuliguan Hote Astaanta Hoteelku waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Cabbirka & Qaabaynta: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Summado: Brand , Research , Hotel , Logo , Culture
Tiknoloojiyada Soo Saarka: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Caqabadda Naqshadda: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Cilmi-baadhis: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Dhiirrigelinta: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Muddada Mashruuca: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Socodka Hawlgalka: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Shatiyada: Trademark (2019) Zhongxiang Zheng
Amaanta Sawirrada: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.