Umano Aqoonsiga Sumadda oo uu sameeyey Ruis Vargas

Naqshadda Umano Aqoonsiga Sumadda oo uu sameeyey Ruis Vargas waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2021

Umano Aqoonsiga Sumadda

Ruis Vargas uu sameeyay

Macmiilka: Laika

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #116954

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Umano Aqoonsiga Sumadda

Umano waa aqoonsi sumadeed loo abuuray baar hoteel ku yaal Sao Paulo, Brazil. Aqoonsiga wuxuu ka soo qaatay fikradda "cultural anthropophagy," oo ah fikrad suugaaneed isku darta qosol iyo dib-u-fasiraad xor ah oo saameyn dibadeed ah. Mashruucu wuxuu ka kooban yahay logo, kaarar ganacsi oo ku daabacan waraaq offset oo 300 garaam ah, menu, boorso, naqshadaynta dusha sare, iyo boostarro lagu daabacay waraaq offset oo 75 garaam ah oo ku dhejiyay gudaha daaraha. Naqshadaynta iyo qorshaha dhismuhu way isku dhex milmaan si ay u sameeyaan sheekooyin muuqaal ah oo dib-u-fasiraya araagyada magaalada iyo gabayada maxalliga ah. Yoolku waa in laga fogaado dhawaaqa rasmiga ah ee baaraha hoteellada dhaqameed.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Umano Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Umano Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Umano Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Cabbirka & Qaabaynta: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Summado: Brand, poster, logotype, illustration, visual identity, Laika Design
Tiknoloojiyada Soo Saarka: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Caqabadda Naqshadda: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Cilmi-baadhis: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Dhiirrigelinta: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Muddada Mashruuca: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Socodka Hawlgalka: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Shatiyada: Laika Design
Xubnaha Kooxda: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Amaanta Sawirrada: Laika Design