Naqshadda Beat Coffee Aqoonsiga Sumadda (Brand Identity Design) oo uu sameeyey Paul Meeuwsen waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2021

Beat Coffee Aqoonsiga Sumadda (Brand Identity Design)

Paul Meeuwsen uu sameeyay

Macmiilka: Beat Coffee

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

10,894

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #119537

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Beat Coffee Aqoonsiga Sumadda (Brand Identity Design)

Beat Coffee waa naqshadaynta aqoonsiga sumadda iyo baakadhaha shirkad kafeega. Dib-u-dhiska sumaddu wuxuu ku bilaabmay baaritaan suuq, dib-u-eegis tartamayaasha, iyo jawaab-celin macaamiisha, kuwaas oo qaabeeyay istaraatiijiyada iyo mowqifka sumadda. Mowqifku wuxuu lagu muujiyaa qoraalka "Serious Fun Coffee", kaas oo dejiya codka guud ee sumadda oo isku xira madadaalo, muusig iyo kafeega. Codka milkiilaha shirkadda ayaa loo isticmaalay in lagu noolaysiiyo calaamadda sumadda. Fikradda isku mid ah ayaa lagu daray baakadha kafeega ee la daabacay, kaas oo noolaysiiya iyadoo la adeegsanayo tignoolajiyada dhabta la kordhiyay (augmented reality). Ujeedadu waa in la abuuro sumad cad, diirada saarta macaamiisha, oo madadaalo leh.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Beat Coffee Aqoonsiga Sumadda (Brand Identity Design) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Beat Coffee Aqoonsiga Sumadda (Brand Identity Design) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Beat Coffee Aqoonsiga Sumadda (Brand Identity Design) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Cabbirka & Qaabaynta: Coffee bag printed,
Summado: brand, print, animation, audio design, social media
Tiknoloojiyada Soo Saarka: Augmented Reality
Caqabadda Naqshadda: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Cilmi-baadhis: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Dhiirrigelinta: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Muddada Mashruuca: 3-6 months
Socodka Hawlgalka: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Xubnaha Kooxda: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey