LendMe Aqoonsiga Sumadda oo uu sameeyey Ruis Vargas

Naqshadda LendMe Aqoonsiga Sumadda oo uu sameeyey Ruis Vargas waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2021

LendMe Aqoonsiga Sumadda

Ruis Vargas uu sameeyay

Macmiilka: Laika

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #119666

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan LendMe Aqoonsiga Sumadda

LendMe waa aqoonsi sumadeed loo abuuray shirkad ka shaqaysa suuqa deynta guryaha (home equity). Astaanta waxay isticmaashaa qaab sawir-xarfeed oo tixraacaya koodhadhka binary-ga oo isu dheelitiran, taasoo soo jeedinaysa fikrad xisaabeed iyo xiriir laba-dhinac ah oo u dhexeeya shirkadda iyo macaamisheeda. Midabada la isticmaalay waa isku-dheelitiran (complementary), iyadoo guduudka-cirfiidka ah (purple) uu yahay midabka aasaasiga ah, halka orange-ka iyo buluugga ay yihiin midabo taageero ah oo loogu talagalay fariimo iyo dhagaystayaal kala duwan. Isticmaalka waxaa ka mid ah kaararka ganacsiga, baakadaha (envelopes), bandhig hay'adeed, iyo saxan iftiin taariiq oo saaran wadada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

LendMe Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. LendMe Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, LendMe Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Cabbirka & Qaabaynta: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Summado: Brand, logotype, illustration, visual identity, Laika Design
Tiknoloojiyada Soo Saarka: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Caqabadda Naqshadda: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Cilmi-baadhis: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Dhiirrigelinta: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Muddada Mashruuca: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Socodka Hawlgalka: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Shatiyada: Laika Design
Xubnaha Kooxda: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Amaanta Sawirrada: Laika Design