Naqshadda Jalebi Aqoonsiga Sumadda (Brand Identity) oo uu sameeyey Raageshwari Kandaswamy waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2022

Jalebi Aqoonsiga Sumadda (Brand Identity)

Raageshwari Kandaswamy uu sameeyay

Macmiilka: MIT Institute of Design

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #126528

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Jalebi Aqoonsiga Sumadda (Brand Identity)

Jalebi waa aqoonsi sumad (brand identity) loogu talagalay sumad casri ah oo jaladh (ice cream). Dhadhamada jaladhka waxay ku salaysan yihiin nacnaca dhaqameed ee Hindiya. Qaabka muuqaalka wuxuu tixraacayaa iibiyeyaasha wadada oo iibiya nacnaca iyo cuntooyinka la duubay warqadaha wargeyska. Sumadda (logo) waxaa laga soo saaray xarafka "J" iyo wareega jalebiga. Farsamada far-qoraalka (typography), midabka, iyo iskudhafka waxay aqoonsiga siinayaan dabeecad la yaqaan hase ahaatee casri ah. Aqoonsigan waxaa lagu dabaqay koobabka, kaararka menu-ga, boorsooyinka, iyo maaskaradaha si loo hubiyo muuqaal joogto ah. Kaarka menu-ga waxaa lagu dhisay lakab-lakab, halkaas oo lakabka hore uu yahay xaashi dhalaal ah oo muujinaysa isku-darka dhaqamada kala duwan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Jalebi Aqoonsiga Sumadda (Brand Identity) waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Jalebi Aqoonsiga Sumadda (Brand Identity) waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Jalebi Aqoonsiga Sumadda (Brand Identity) waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Cabbirka & Qaabaynta: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Summado: Brand Identity, Logo, Identity Design, Ice cream
Tiknoloojiyada Soo Saarka: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Caqabadda Naqshadda: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Cilmi-baadhis: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Dhiirrigelinta: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Muddada Mashruuca: The project started in September 15 as a part of college project and finished in October 3rd.
Socodka Hawlgalka: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.