The Early Chapter Aqoonsiga Sumadda oo uu sameeyey Allan Toh

Naqshadda The Early Chapter Aqoonsiga Sumadda oo uu sameeyey Allan Toh waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2022

The Early Chapter Aqoonsiga Sumadda

Allan Toh uu sameeyay

Macmiilka: Allan Toh

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #128237

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan The Early Chapter Aqoonsiga Sumadda

The Early Chapter waa aqoonsi sumad oo loo abuuray xarun hawlgallo carruurnimo hore ah oo ku taal Singapore. Xaruntu waxay caawisaa carruurta inay horumariyaan xiisaha luqadda Mandarin iyagoo ku dhex jira ciyaar dhammaystiran. Sumadda waxaa laga dhisay qaabab fudud oo leh midabyada casaanka, huruudda iyo buluugga, oo kor iskaga saaran si ay ugu ekaadaan aqal yar. Qaabka aqalka wuxuu matalayaa bulshada ay xarunta hore u dammanaan tahay inay dhisto. Meesha banaan ee u dhaxaysa qaababka waxay sameysaa xarafka Shiinaha ee matalaya Mandarin, taasoo muujinaysa xoogga la saarayo luqadda Shiinaha. Qorrax badhkeed ah ayaa muujinaysa jawi kor u qaadaya oo ku habboon carruurta yaryar.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

The Early Chapter Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. The Early Chapter Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, The Early Chapter Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Cabbirka & Qaabaynta: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Summado: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Tiknoloojiyada Soo Saarka: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Caqabadda Naqshadda: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Cilmi-baadhis: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Dhiirrigelinta: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Muddada Mashruuca: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Socodka Hawlgalka: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Shatiyada: Copyrights belong to Allan Toh Design Studio, 2021.