The Pompadour Baakadaha Cadarka oo uu sameeyey Ivie China

Naqshadda The Pompadour Baakadaha Cadarka oo uu sameeyey Ivie China waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2022 Abaalmarinta Dahabka ah ee A' Design Award.

DahabXirmooyin· 2022

The Pompadour Baakadaha Cadarka

Ivie China uu sameeyay

Macmiilka: Ivie

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #135740

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan The Pompadour Baakadaha Cadarka

Pompadour waa naqshad baakad cadar oo ay dhiirrigelisay timo-jarahii Ingiriisiga ee qadiimiga ahaa. Sanduuqa dibadda wuxuu isticmaalaa qaab jaranjaro leh (checkered) oo laga soo qaatay sagxadaha timo-jarayaasha, sanduuqa maqaarka ahna wuxuu u furmaa si xasuusinaysa fadhiga kursiga timo-jaraha. Dhalada waa dhalo muraayad hufan oo wareegsan oo leh xariiqyo taagan, iyadoo garaaf wareegsan (helix) oo casaan, caddaan iyo buluug ah uu wareego marka dhalada la furfuro. Warqad daabacan oo far serif ah ayaa soo bandhigaysa macluumaadka badeecada qaab wargeys hore. Dhaladu waxay qaadaa kaabsul dib loo buuxin karo, baakadaha dibaddana waxaa laga sameeyay alaab dib loo warshadayn karo.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

The Pompadour Baakadaha Cadarka waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. The Pompadour Baakadaha Cadarka waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. The Pompadour Baakadaha Cadarka waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Cabbirka & Qaabaynta: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Summado: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Tiknoloojiyada Soo Saarka: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Caqabadda Naqshadda: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Cilmi-baadhis: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Dhiirrigelinta: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Muddada Mashruuca: The project started in September 2020 in Shanghai, China and Finished in October 2021.
Socodka Hawlgalka: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Shatiyada: N/A
Xubnaha Kooxda: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Amaanta Sawirrada: All photo credits to Ivie China