Bank of England Aqoonsiga Muuqaalka oo uu sameeyey Matteo Ruisi and Peter McCabe

Naqshadda Bank of England Aqoonsiga Muuqaalka oo uu sameeyey Matteo Ruisi and Peter McCabe waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2022

Bank of England Aqoonsiga Muuqaalka

Matteo Ruisi and Peter McCabe uu sameeyay

Macmiilka: Bank of England

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

39,547

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #138983

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Bank of England Aqoonsiga Muuqaalka

Naqshadaynta bangiga dhexe waxay la macno tahay in la helo isu-dheelitirnaanta macluumaadka farsamada iyo kuwa xasaasiga ah, wax-soo-saarka shaqaalaha, isgaarsiinta guud ee soo-jiidashada leh, iyo taxanaha xeerarka. Tani ma aha mid fudud oo la gaaro waxayna ku salaysan tahay dhaqdhaqaaqyada gudaha ee xasaasiga ah. Aqoonsiga cusub waxaa la soo sameeyay dadka isticmaali doona oo la kaashanayo, iyadoo la isu-dheelitiro dhammaan dhinacyada isgaarsiinta. Waxay diiradda saaraysaa in la gaaro dadweyne ballaaran iyada oo loo marayo hab la heli karo, khuseeya, habaystiran, oo gaar ah. Mabaadi'dan muhiimka ah waxaa loo isticmaalay sidii hagid naqshadeyn ah oo loogu talagalay dhammaan hantida muuqaalka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Bank of England Aqoonsiga Muuqaalka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Bank of England Aqoonsiga Muuqaalka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Bank of England Aqoonsiga Muuqaalka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Cabbirka & Qaabaynta: Not applicable
Summado: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Tiknoloojiyada Soo Saarka: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Caqabadda Naqshadda: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Cilmi-baadhis: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Dhiirrigelinta: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Muddada Mashruuca: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Socodka Hawlgalka: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Xubnaha Kooxda: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Amaanta Sawirrada: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.