Naqshadda Greeninful Aqoonsiga Sumadda (Brand Identity) oo uu sameeyey Michelle Poon waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2022

Greeninful Aqoonsiga Sumadda (Brand Identity)

Michelle Poon uu sameeyay

Macmiilka: Greenin'ful

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

11,407

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #139444

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Greeninful Aqoonsiga Sumadda (Brand Identity)

Greeninful waa mashruuc dib-u-dhis sumad (rebranding) loogu talagalay sumad deggan oo saxeexda nolol waara. Sumaddan waxay isku xiraysaa dadka daryeela deegaanka. Sumadda (logo) waxay muujinaysaa wejiga bulshada cagaaran, iyadoo ka tarjumaysa go'aansi iyo xiisayn. Aqoonsiga muuqaalka wuxuu isticmaalaa midabyo dhalaalaya, xariiqyo geed-mays oo xoog leh, iyo waxyaabo gacanta lagu sawiray oo isticmaalkooda hoggaansami kara xaaladaha kala duwan. Sawirrada waxaa lagu doortay si ay u muuqdaan mid la xiriiri karo oo diirada saaraya bulshada. Dib-u-dhiskan wuxuu sumadda ka beddelayaa madal ganacsi una rogayaa bulsho kor u qaadda wacyiga dadweynaha ku saabsan ilaalinta deegaanka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Greeninful Aqoonsiga Sumadda (Brand Identity) waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Greeninful Aqoonsiga Sumadda (Brand Identity) waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Greeninful Aqoonsiga Sumadda (Brand Identity) waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Cabbirka & Qaabaynta: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Summado: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Tiknoloojiyada Soo Saarka: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Caqabadda Naqshadda: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Cilmi-baadhis: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Dhiirrigelinta: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Muddada Mashruuca: October 2021 - January 2022
Socodka Hawlgalka: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Xubnaha Kooxda: Michelle Kason
Amaanta Sawirrada: Image 1: Michelle Kason (Designer)