Travel Buddy Ciyaar Biraawsar oo uu sameeyey Stefan Maier-Wimmer

Naqshadda Travel Buddy Ciyaar Biraawsar oo uu sameeyey Stefan Maier-Wimmer waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2024 Abaalmarinta Birta ah ee A' Design Award.

BirXayeysiin· 2024

Travel Buddy Ciyaar Biraawsar

Stefan Maier-Wimmer uu sameeyay

Macmiilka: Holidayextras.de

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xayeysiin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #153173

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Travel Buddy Ciyaar Biraawsar

Travel Buddy waa tacabur is-dhexgal ah oo si cayaareed u soo bandhiga badeecadaha Holiday Extras. Adduunka ciyaarta parallax wuxuu abuuraa waayo-aragnimo safar virtual ah marka ciyaartoydu dhex maraan. Doorka saaxiibka safarka, ciyaartoydu waxay hagaan lammaane qorsheeya fasax, iyagoo siinaya talooyinka safarka guuleysta. Talooyadaasi waxay u horseedaan imtixaan kaftan leh oo nooca safareed ah, kaas oo kashfa habdhaqanka fasaxa ee shaqsiga. Iyagoo sahaminaya kala duwanaanshaha badeecadaha, ciyaartoydu waxay kaloo helaan wax ka ogan dookhyadooda safarka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Travel Buddy Ciyaar Biraawsar waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Travel Buddy Ciyaar Biraawsar waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Travel Buddy Ciyaar Biraawsar waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Cabbirka & Qaabaynta: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Summado: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Tiknoloojiyada Soo Saarka: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Caqabadda Naqshadda: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Dhiirrigelinta: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Muddada Mashruuca: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Socodka Hawlgalka: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Xubnaha Kooxda: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel