Giao Hang Tiet Kiem Naqshadaynta Summadda oo uu sameeyey M-N Associates

Naqshadda Giao Hang Tiet Kiem Naqshadaynta Summadda oo uu sameeyey M-N Associates waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2024 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2024

Giao Hang Tiet Kiem Naqshadaynta Summadda

M-N Associates uu sameeyay

Macmiilka: M — N Associates

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

115,625

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #161550

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Giao Hang Tiet Kiem Naqshadaynta Summadda

Isbedelka naqshadaynta summadda ee Giao Hang Tiet Kiem (GHTK) waxay si dhab ah u matalaysaa gaadiidka iyo dhaqanka Vietnamese. Iyada oo ay dhiirigelin ka heshay giraangiraha mooto-baaskiilka iyo khariidadaha marinnada, calaamad-qoraalka dib loo naqshadaynay iyo astaanta Dhoola-cadeynta Kalsoonida waxay gudbiyan farxad iyo kalsooni iyada oo loo marayo isku-dhafka dhijitaalka. Qoraalka dhaqdhaqaaqa leh wuxuu muujinayaa tamarta firfircoon ee muuqaalada magaalooyinka Vietnam, isaga oo ujeeddadiisu tahay in uu la xiriiro dadka maxalliga ah xilliga dhijitaalka. Habkan cusboonaysiga leh wuxuu dheelitiraa dhaxalka iyo casriyeynta, isaga oo soo qabanaya ruuxa nolosha magaalada firfircoon ee Vietnam.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Giao Hang Tiet Kiem Naqshadaynta Summadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Giao Hang Tiet Kiem Naqshadaynta Summadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Giao Hang Tiet Kiem Naqshadaynta Summadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Cabbirka & Qaabaynta: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Summado: branding, logistic, dynamic, vietnam, green, digital
Tiknoloojiyada Soo Saarka: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Caqabadda Naqshadda: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Cilmi-baadhis: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Dhiirrigelinta: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Muddada Mashruuca: The project was done within 6 months and was launched officially February 2024
Socodka Hawlgalka: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Xubnaha Kooxda: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh