Craftal Shërbim Abonimi për Enë Tavoline nga Culture Generation Japan

Dizajni Craftal Shërbim Abonimi për Enë Tavoline nga Culture Generation Japan është një fitues shumë i vlerësuar i çmimit prestigjioz 2022 Çmimi i Bronztë A' Design Award në Kategorinë e Konkurrimit Dizajni i Trashëgimisë Kulturore dhe Industrisë Kulturore.

BronziTrashëgimi Kulturore· 2022

Craftal Shërbim Abonimi për Enë Tavoline

nga Culture Generation Japan

Klienti: Craftal

Fitues i Çmimi i Bronztë A' Design Award në Kategorinë Trashëgimi Kulturore

17,758

Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #139328

Vizitoni Faqen Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth Craftal Shërbim Abonimi për Enë Tavoline

Craftal është një shërbim abonimi që u ofron restoranteve dhe familjeve enë tavoline artizanale japoneze. Përdoruesit zgjedhin tridhjetë copë nga një galeri fizike ose nga një katalog online, dhe një kuratori mund të ndihmojë në përzgjedhje. Enët më pas dërgohen për një periudhë prove prej tre muajsh. Pas tre muajve, copat mund të këmbehen ose kthehen. Artikujt e kthyer i nënshtrohen mirëmbajtjes në një qendër shpërndarjeje përpara se t'i dërgohen një përdoruesi tjetër. Shërbimi lidh artizanët me njerëzit që përdorin punën e tyre, në mënyrë që reagimi i drejtpërdrejtë të mund të udhëheqë zhvillimin e produktit.

Njohja

Rreth Çmimi i Bronztë A' Design Award

Craftal Shërbim Abonimi për Enë Tavoline është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Craftal Shërbim Abonimi për Enë Tavoline pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Craftal Shërbim Abonimi për Enë Tavoline i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Dimensionet & Paketimi: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Etiketat: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Teknologjia e Prodhimit: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Sfida e Dizajnit: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Kërkimi: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Frymëzimi: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Kohëzgjatja e Projektit: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Rrjedha e Operimit: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Anëtarët e Ekipit: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi