Дизајн Diageo Travel Retail Maloprodajni enterijer аутора L'Atelier Five Ltd. је високо цењени добитник веома престижне награде 2025 Бронзана награда A' Design Award у категорији такмичења Дизајн ентеријера и изложбених простора.
БронзанаЕнтеријер· 2025
Diageo Travel Retail Maloprodajni enterijer
аутор: L'Atelier Five Ltd.
Клијент: L'Atelier Five Ltd
Добитник награде Бронзана награда A' Design Award у категорији Ентеријер
Верификовани добитник награде
Верификујте статус награде за #167830Дизајн
О дизајну Diageo Travel Retail Maloprodajni enterijer
Diageo Travel Retail je enterijer tipa „prodavnica u prodavnici" dizajniran za luksuzni terminal Međunarodnog aerodroma Inčon u Seulu. Prodavnica se prostire na 40,12 kvadratnih metara i ima zidove visine 2,7 metara. Skulpturalni zidovi od termoformiranog Corian materijala blago se talasaju kroz prostor, prateći ideju tečnosti koja oblikuje kamen. Perforirani metal, jedinstveni izložbeni elementi i po meri izrađen nameštaj upotpunjuju enterijer. Zakrivljeni raspored vodi posetioce kroz rutu koja predstavlja nekoliko brendova viskija unutar jednog smirenog i jedinstvenog ambijenta.
Признање
О награди Бронзана награда A' Design Award
Diageo Travel Retail Maloprodajni enterijer је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Diageo Travel Retail Maloprodajni enterijer буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Diageo Travel Retail Maloprodajni enterijer сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
- Димензије и паковање
- 40.12 meter square
2.7M tall walls - Ознаке
- Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
- Технологија производње
- Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces - Дизајнерски изазов
- While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail. - Истраживање
- The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself. - Инспирација
- Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
- Трајање пројекта
- 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months - Ток рада
- As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
- Патенти
- Diageo Scotland Ltd
- Чланови тима
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
- Заслуге за фотографије
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
Спонзорисано
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