Shihchang Hsiao

Shih-Chang Hsiao has always been highly interested in design since a young age. Not long after graduating from school, he began working as a freelancer on product design projects. Currently, he is a senior industrial designer. Most of his design projects focus on the aesthetics of electronics devices. After many years of experience in practical design projects, Hsiao believes his greatest strength in industrial design is to find solutions for the conflict between design and engineering. In the process, he realized that his mission as an industrial designer is to imbue products with character and vitality, so that their functions can be fully actualized and the connection between users and products can be improved. Because of this concept, in 2006 he received the G-Mark Product Design from Japan and in 2007 he received the IF Product Design Award from Germany.

In 2016, he took the opportunity to build a cardboard cat house for his cat, because it allowed him to enter the pet accessory business. After spending one year on research and development, he started to produce the cat houses from his designs. His idea is to make products utilizing recycled or eco-friendly materials as much as possible. A series of DIY cat furniture products finally debuted at the Taipei Pet EXPO under the brand name “Hulumao.” In the same year, two pet products he designed received the A’Design Award from Italy.