HEMA Alliance Boitsebiso ba Khamphani ka Pedro Panetto

Moralo oa HEMA Alliance Boitsebiso ba Khamphani ka Pedro Panetto ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2020

HEMA Alliance Boitsebiso ba Khamphani

ka Pedro Panetto

Moreki: Pedro Panetto

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

16,339

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #100934

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le HEMA Alliance Boitsebiso ba Khamphani

Sengoloa sa Buka: HEMA Alliance ke boitsebiso ba khamphani bo entsoeng bakeng sa mokhatlo o tšehetsang basebetsi ba Boqhekanyetso ba Nalane ba Europe. Boitsebiso bona bo kenyelletsa mefuta e 160 ea letšoao lena, e entsoeng ke meralo e 40 ea lisabole tse bontšitsoeng ka mekhoa e mene ea pono. Sabole ka 'ngoe e latela likhutlo tsa mohlala oa nalane oa 'nete. Litlhaku, sekhala pakeng tsa tsona le seranelo sa letšoao li thehiloe holim'a Golden Ratio, e boloka mefuta eohle e le e tšoanang. Mosebetsi e mong le e mong a ka khetha mofuta o tsamaisanang le mokhoa oo a o ratang oa koetliso le sebetsa seo a se ratang.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

HEMA Alliance Boitsebiso ba Khamphani ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. HEMA Alliance Boitsebiso ba Khamphani e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. HEMA Alliance Boitsebiso ba Khamphani e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Boholo le Phuthelo: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Lithegi: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Theknoloji ya Tlhahiso: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Phephetso ya Moralo: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Dipatlisiso: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Kgothaletso: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Tsamaiso ya Mosebetsi: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Litho tsa Sehlopha: Pedro Panetto.
Francesco Brugnera Teixeira.