Frangi Premium Sephutheloana sa Sekhahla sa Letlalo ka Tiger Pan

Moralo oa Frangi Premium Sephutheloana sa Sekhahla sa Letlalo ka Tiger Pan ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2020

Frangi Premium Sephutheloana sa Sekhahla sa Letlalo

ka Tiger Pan

Moreki: Frangi

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

33,433

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #101029

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Frangi Premium Sephutheloana sa Sekhahla sa Letlalo

Frangi Premium ke letoto la lipakethe bakeng sa lihlahisoa tsa tlhokomelo ea letlalo, ho kenyeletsoa toner, lotion, cream, cream ea mahlo, sesebelisoa sa ho hloekisa le mask. Palesa ea iris e sebelisoa e le motif oa mantlha 'me e hlaha lipakething tsohle. Logo e bōpiloe ka thata ka sekhurumelo sa acrylic se frosted. Mela e emeng ka ho otloloha e etsisa metso ea limela 'me e fa letoto lena boitsebiso bo arolelanoang. Litšoantšo tse ntle tsa iris li behiloe lipakeng tsa mela ena. Acrylic e frosted, khalase e matte le PE li sebelisoa bakeng sa lihlahisoa tse fapaneng. Khaba ea cream le sekhurumelo sa ho hlokomela mahlo ka cream le tsona li bōpiloe ho latela sebōpeho sa iris.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Frangi Premium Sephutheloana sa Sekhahla sa Letlalo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Frangi Premium Sephutheloana sa Sekhahla sa Letlalo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Frangi Premium Sephutheloana sa Sekhahla sa Letlalo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Boholo le Phuthelo: Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm
Lithegi: skincare product package, Frangi, iris, embossment, facial cream, facial mask
Theknoloji ya Tlhahiso: In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
Phephetso ya Moralo: How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
Dipatlisiso: Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
Kgothaletso: We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
Nako ya Projeke: The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
Tsamaiso ya Mosebetsi: How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
Litho tsa Sehlopha: Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie