Moralo oa ZhuZi Art Buka ka Xi Alice Zong ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Kgatiso le Media e Phatlaladitsweng.

KhautaKgatiso· 2020

ZhuZi Art Buka

ka Xi Alice Zong

Moreki: ZHUZI Art Center

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Kgatiso

104,847

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #101052

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le ZhuZi Art Buka

Letoto la likhatiso tsa buka bakeng sa mesebetsi e bokelletsoeng ea calligraphy ea setso le penta e phatlalalitsoe ke Nanjing Zuzi Art Museum. Ka nalane ea bona e telele le mokhoa oa eona o motle, litšoantšo tsa setso tsa China le calligraphy li ananeloa bakeng sa boipiletso ba tsona bo tsoileng matsoho le bo sebetsang. Ha ho raloa pokello, ho ile ha sebelisoa sebopeho, mebala le mehala ho etsa hore ho be le maikutlo a ts'oanang mme ba totobatsa sebaka se se nang letho skolong. Ho sebetsa ka thata ho ikamahanya le litsebi tsa 'mino oa setso oa ho taka le mokhoa oa calligraphy.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

ZhuZi Art Buka ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. ZhuZi Art Buka e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. ZhuZi Art Buka e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
Boholo le Phuthelo: Width 10 inch x Height 13 inch, soft cover editions
Lithegi: Book Design, Typography, Graphic Design, Layout Design, Illustration
Theknoloji ya Tlhahiso: After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC.
Phephetso ya Moralo: The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design.
Dipatlisiso: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China.
Kgothaletso: This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
Nako ya Projeke: The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center.
Tsamaiso ya Mosebetsi: With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China.
Diphatente: Copyrights belong to Xi Alice Zong, 2020.
Litho tsa Sehlopha: Xi Alice Zong
Litlotla tsa Setshwantsho: Image #1 Chinese Calligrapher: Ziliang Guo
Optional Image #1 Chinese Painter: Dongli Pan
Optional Image #3 Chinese Calligrapher: Deling Zhu
Optional Image #4 Chinese Calligrapher: Zuotang Yang