Cut and Paste Branding ka Lisa Winstanley

Moralo oa Cut and Paste Branding ka Lisa Winstanley ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

KhautaKerafikhe· 2021

Cut and Paste Branding

ka Lisa Winstanley

Moreki: Lisa Winstanley

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Kerafikhe

78,862

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #103530

Hlahloba Hahoло Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Cut and Paste Branding

Bukana ena ea lithulusi tsa morero, Seha le ho Peista: Ho Thibela ho Ngola ka Pono, e bua ka sehlooho se ka amang motho e mong le e mong indastering ea meralo empa bosholu ba pono ke taba eo ho buuoang ka eona seoelo. Sena se ka bakoa ke ho se hlaka pakeng tsa ho nka litšupiso ho tsoa setšoantšong le ho kopitsa ho sona. Ka hona, seo projeke ena e se khothaletsang ke ho tlisa tlhokomeliso libakeng tse putsoa tse potileng bosholu ba pono le ho beha sena ka pele-pele lipuisanong tse mabapi le boqapi.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Cut and Paste Branding ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Cut and Paste Branding e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Cut and Paste Branding e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Boholo le Phuthelo: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Lithegi: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Theknoloji ya Tlhahiso: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Phephetso ya Moralo: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Dipatlisiso: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Kgothaletso: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Nako ya Projeke: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Tsamaiso ya Mosebetsi: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Diphatente: Copyrights belong to Lisa Winstanley, 2020
Litho tsa Sehlopha: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Litlotla tsa Setshwantsho: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng