Wolffstrunk Primary Function: Boitsebahatso ba Khampani ka Karen Cuthbert

Moralo oa Wolffstrunk Primary Function: Boitsebahatso ba Khampani ka Karen Cuthbert ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2021

Wolffstrunk Primary Function: Boitsebahatso ba Khampani

ka Karen Cuthbert

Moreki: Gerhard Wolff – Wolffstrunk

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

43,054

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #103697

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Wolffstrunk Primary Function: Boitsebahatso ba Khampani

Wolffstrunk ke boitsebahatso ba khampani bo entsoeng bakeng sa mofuta oa schnapps ea litholoana le liqueurs tsa litholoana tse hlahisitsoeng setsing sa poraevete sa ho hlahisa joala. Ho fokotsoa ha litšoantšo le nepahalo li khetholla boitsebahatso ba pono. Setšoantšo se nolofalitsoeng sa phiri se sebetsa e le letšoao la moralo la sistimi ea moralo oa khampani, 'me sebōpeho se hlophisitsoeng sa lerotholi se ekelletsoa setšoantšong. Hlooho e tsamaeang e fa letšoao boitšoaro bo qabolang 'me e lumella litlhophiso tse phelang. Sistimi e kenyelletsa letšoao le kopantsoeng, litokomane tsa khoebo, li-label tsa botlolo, liposetara, liposkarete, buka ea mofuta le pontšo e khuts'oane ea websaeteng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Wolffstrunk Primary Function: Boitsebahatso ba Khampani ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Wolffstrunk Primary Function: Boitsebahatso ba Khampani e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Wolffstrunk Primary Function: Boitsebahatso ba Khampani ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Boholo le Phuthelo: Brandbook: 128 mm x 175 mm, 132 pages
Lithegi: Corporate Identity, Corporate Design, Brand Design, Logo Design
Theknoloji ya Tlhahiso: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Phephetso ya Moralo: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Dipatlisiso: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Kgothaletso: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Nako ya Projeke: The project was my bachelor thesis and took about 4 month time.
Tsamaiso ya Mosebetsi: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Diphatente: Copyrights belong to Karen Cuthbert, 2020
Litho tsa Sehlopha: Karen Cuthbert
Litlotla tsa Setshwantsho: #1-#5 Karen Cuthbert, 2020