Moralo oa Woonwaard Boitsebiso ba Khoebo ka Ruud Winder - Rebrandt ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.
KhautaKerafikhe· 2021
Woonwaard Boitsebiso ba Khoebo
Moreki: REBRANDT® — Dutch Masters in Rebranding
Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Kerafikhe
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #103738Moralo
Mabapi le Woonwaard Boitsebiso ba Khoebo
Woonwaard ke boitsebiso ba khoebo bo entsoeng bakeng sa e 'ngoe ea mekhatlo e meholohali ea matlo Netherlands. Boitsebiso bona ke ba sejoale-joale empa bo tiile, 'me bo fetisa khutso le boiketlo. Moralo o emela mefuta e fapaneng ea bahiri le likarolo tse ntle tsa ho hira. Ts'ebeliso ka 'ngoe e fuoa sete e ikhethang ea lidikara, tse nkiloeng morerong oa motheo oa lidikara tse fetang 250 tse hlophisitsoeng ka mekhoa le mebala e fapaneng. Mecha ea litaba e hatisitsoeng e sebelisa pampiri e netefalitsoeng ke FSC e nang le mebala e tšeletseng ea Pantone hammoho le botšo. Lits'ebeliso tsa dijithale li fokotsa tšebeliso ea pampiri.
Kamohelo
Mabapi le Moputso oa Khauta oa A' Design Award
Woonwaard Boitsebiso ba Khoebo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Woonwaard Boitsebiso ba Khoebo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Woonwaard Boitsebiso ba Khoebo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Boholo le Phuthelo
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Lithegi
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Theknoloji ya Tlhahiso
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Phephetso ya Moralo
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Dipatlisiso
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Kgothaletso
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Nako ya Projeke
- 3-4 Months region Amsterdam, The Netherlands
- Tsamaiso ya Mosebetsi
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Litho tsa Sehlopha
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Litlotla tsa Setshwantsho
- All rights REBRANDT®
E Tshehelitsweng
Hlahloba ka Ntle ho Designers.org
Fumana dihlahiswa, ditshebeletso le menyetla ho tswa ho balekane ba rona ba papatso.
Tse Ding Tse ka Hlahlojwang
Meralo e Amanang
Hlahloba meralo e meng e hapileng moputso ho tswa mokgahlelong o tshwanang, e kgethilweng ka boleng.