Moralo oa Statice Statice Brand Visual Identity Design ka Jia Cheng ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2021

Statice Statice Brand Visual Identity Design

ka Jia Cheng

Moreki: Statice GmbH

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

9,721

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #105916

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Statice Statice Brand Visual Identity Design

Statice ke k'hamphani e thehiloeng Berlin e fanang ka tharollo ea ho se tsebahale ha data bakeng sa nts'etsopele ea mahlale a lumellanang le lekunutu. Morerong ona, moralo o matla le mebala e hlakileng li ile tsa fetisa mokhoa o tsotehang oa boitsebahatso ba pono. Phetoho ea lintlha tse peli tsa D (data ea pele ho data ea maiketsetso) e etsa lebitso la mofuta S, le lebisang ho likarolo tse sebetsang le tse ikhethang tsa pono. Mebala e khahlang mahlo e seng feela e tsoang ho statice(Sea lavender) hape ke 'mala o bonts'ang lebitso la mofuta ka kotloloho mme o etsa hore motho a tšepahale, hape o totobatsa setšoantšo sa mofuta.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Statice Statice Brand Visual Identity Design ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Statice Statice Brand Visual Identity Design e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Statice Statice Brand Visual Identity Design e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Boholo le Phuthelo: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Lithegi: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Theknoloji ya Tlhahiso: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Phephetso ya Moralo: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Dipatlisiso: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Kgothaletso: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Nako ya Projeke: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Tsamaiso ya Mosebetsi: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.