Moralo oa Nirvana Brand Boitsebiso ba Khampani ka Viana Patricio Barbosa Neto ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2021

Nirvana Brand Boitsebiso ba Khampani

ka Viana Patricio Barbosa Neto

Moreki: Viana Patricio

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

11,423

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #106621

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Nirvana Brand Boitsebiso ba Khampani

Nirvana ke boitsebiso ba khampani bo entsoeng bakeng sa sebaka sa thapelo ea ho khutsa le mekhoa e akaretsang ea kalafo. Moralo ona o thehiloe holim'a libopeho tse bonolo tsa geometri tse hlophisitsoeng ka sistimi ea grid ho boloka ts'oaneleho le tekano. Letšoao (logo) le kopanya letšoao la infinity, palesa ea lotus le boemo ba ho khutsa moea (meditative posture). 'Mala o mofubelu oa veine o bua ka liaparo tsa Bobuddha, mme 'mala o mosehla o bua ka mekhabiso e sebelisoang literapeng (monasteries). Boitsebiso bona bo ile ba tataisoa e le mosebetsi oa vector, kahoo letšoao le ka fokotsoa kapa la eketsoa ka boholo ntle le ho lahleheloa ke lintlha, 'me la sebelisoa lipatlisisong tsa khatiso le mecheng ea metsoalle ea dijithale.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Nirvana Brand Boitsebiso ba Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Nirvana Brand Boitsebiso ba Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Nirvana Brand Boitsebiso ba Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Boholo le Phuthelo: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Lithegi: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Theknoloji ya Tlhahiso: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Phephetso ya Moralo: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Dipatlisiso: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Kgothaletso: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Nako ya Projeke: The project started in April 2020 and finished in June 2020 in Brazil.
Tsamaiso ya Mosebetsi: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Litlotla tsa Setshwantsho: Pexels