Jie Yi Couture Boitsebiso ba Setlankana sa Khoebo ka Yiwen Tu

Moralo oa Jie Yi Couture Boitsebiso ba Setlankana sa Khoebo ka Yiwen Tu ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2021

Jie Yi Couture Boitsebiso ba Setlankana sa Khoebo

ka Yiwen Tu

Moreki: Jie Yi Couture Studio

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

9,986

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #109125

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Jie Yi Couture Boitsebiso ba Setlankana sa Khoebo

Jie Yi Couture ke boitsebiso ba setlankana sa khoebo bo entsoeng bakeng sa studio ea couture e Shanghai. Letlapa la Sechaena la Jie le bolela ho rarolla le ho qhaqha, athe Yi e bolela bo-1, bonngoe le tsamaiso e le 'ngoe. Lifane e hahiloe ka mongolo oa Sechaena, 'me likarolo tsa litlhaku li nkiloe li nkeloa sebaka ke matšoao a setšoantšo sa motho ea sa phelang (mannequin) le kere. Litšoantšo tsa moralo oa liaparo ke ntho e ka sehloohong e bonahalang, mme mela ea tsona, likhopo le lintlha li theha moralo o qaqileng. Boitsebiso bona bo sebelisoa holim'a li-packaging tse fanoang ka boholo bo fapaneng. Moralo ona o bontša bokhoni ba mosebetsi oa matsoho le tšebeletso ea ho roka liaparo tse lokiselitsoeng motho ka mong (semi-custom tailoring).

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Jie Yi Couture Boitsebiso ba Setlankana sa Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Jie Yi Couture Boitsebiso ba Setlankana sa Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Jie Yi Couture Boitsebiso ba Setlankana sa Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Boholo le Phuthelo: The packaging shown is offered in a variety of sizes and iterations based on the product.
Lithegi: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Theknoloji ya Tlhahiso: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Phephetso ya Moralo: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Dipatlisiso: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Kgothaletso: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Nako ya Projeke: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Tsamaiso ya Mosebetsi: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Litho tsa Sehlopha: Independent
Litlotla tsa Setshwantsho: Yiwen Tu, 2020