Dreamquark Boroko ba Khoebo ka Fanny De Bray

Moralo oa Dreamquark Boroko ba Khoebo ka Fanny De Bray ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2021

Dreamquark Boroko ba Khoebo

ka Fanny De Bray

Moreki: Made For You

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

13,802

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #109858

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Dreamquark Boroko ba Khoebo

Dreamquark ke boroko ba khoebo bo nang le litšoantšo bo entsoeng bakeng sa k'hamphani ea theknoloji. Boroko bona bo lekana 210 ka 297 millimetre 'me bo hlalosa boleng bo eketsehileng ba k'hamphani ka mokhoa o hlakileng. Setaele sa litšoantšo se bululetsoe ke logo e seng teng 'me se na le boitšoaro bo monate ntle le ho ba minimalist haholo. Litšoantšo le litšoantšo tse nkiloeng skrineng li bontša bonolo ba ts'ebeliso ea Brain, tharollo ea bohlale ba maiketsetso (artificial intelligence). Boroko bona bo boetse bo hlahisa tsebo ea boitsebiso ea lihlopha tsa basebetsi ba k'hamphani. Sepheo ke ho fana ka kutloisiso e betere ea mesebetsi ea k'hamphani.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Dreamquark Boroko ba Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Dreamquark Boroko ba Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Dreamquark Boroko ba Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
Boholo le Phuthelo: Brochure: 210 mm x 297 mm
Lithegi: fun, illustration, graphic design, startup, brochure
Theknoloji ya Tlhahiso: Brochure
Phephetso ya Moralo: Give a better understanding of company activities.
Dipatlisiso: Several research have been conducted to create this design:

- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction)
Kgothaletso: The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
Nako ya Projeke: The project started in March 2020 in Torino and finished in June 2020.
Tsamaiso ya Mosebetsi: As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
Diphatente: Copyright Made for you
Litho tsa Sehlopha: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Brand Strategist: Amandine Lantelme
Litlotla tsa Setshwantsho: Illustrator: Anna Cesa