Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo ka Yaman Hu

Moralo oa Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo ka Yaman Hu ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2021

Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo

ka Yaman Hu

Moreki: Low Classic

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

13,934

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #113244

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo

Taba ea Buka: Low Classic ke boitsebiso ba setšoantšo sa khoebo bo entsoeng bakeng sa lebeleng le ikemetseng la mokhoa oa liaparo. Boitsebiso bona bo bululetsoe ke limakasine tsa mekhoa ea liaparo tsa lilemo tsa bo-1980. Ho sebelisitsoe mebala e fokolang le popo e phatlalatsang grid. Mongolo o feteletsoe 'me o kopantsoe le maqhubu a bohale, mme o etsa puo ea sebele ea pono ea lebele lena. Lisebelisoa tse hatisitsoeng le tsa dijithale li kenyelelitsoe, tse kang li-poster, litšoantšo tsa mecha ea litaba tsa sechaba, li-imeile le li-banner tsa webo. Lisebelisoa tse hatisitsoeng li hlahisitsoe ka pampiri e ntlafalitsoeng ntle le mebala e silafatsang tikoloho. Sepheo ke ho fa ponahalo ea khale sebopeho se ntlafalitsoeng sa dijithale.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Low Classic Mosebetsi oa Sehlooho: Boitsebiso ba Setšoantšo sa Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Boholo le Phuthelo: 1920px*1280px
Lithegi: Identity, digital design, fashion, typography
Theknoloji ya Tlhahiso: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Phephetso ya Moralo: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Dipatlisiso: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Kgothaletso: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Nako ya Projeke: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Tsamaiso ya Mosebetsi: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Litho tsa Sehlopha: Creative Director: Yaman Hu
Designer: Yaman Hu