Meet Rebrand Lets'oao ka Mengchao Wu, Hao Li and Sijia Zhang

Moralo oa Meet Rebrand Lets'oao ka Mengchao Wu, Hao Li and Sijia Zhang ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2021

Meet Rebrand Lets'oao

ka Mengchao Wu, Hao Li and Sijia Zhang

Moreki: Meet

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

42,973

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #115712

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Meet Rebrand Lets'oao

Meet ke sebaka sa thekiso ea lijo tsa Korean tse shebileng bacha. Mosebetsi oa moreki bakeng sa Mengchao, Hao le Sijia ke ho theha tataiso ea bonono le boitsebahatso ba ho hlahisa setšoantšo se hlakileng sa lets'oao le ho khothaletsa mefuta e fapaneng ea nama. Libopeho tsa nama tse holim'a grill ka tlhaho li hlahisa li-geometri. Mohopolo ona o ba lebisa sehlohlolong sa mohopolo, ho hokahanya nama e fapaneng, lijo tsa leoatleng le meroho ka li-geometri tse boletsoeng. Metsoako e fapaneng ea libopeho le lipaterone li fa lijeometri papali e monate le e chesang ea ho qetela.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Meet Rebrand Lets'oao ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Meet Rebrand Lets'oao e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Meet Rebrand Lets'oao ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Boholo le Phuthelo: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Lithegi: Branding, Graphic Design, Visual Identity, BBQ, Food
Theknoloji ya Tlhahiso: Adobe suite, Video Production, Printing, Package Design
Phephetso ya Moralo: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Dipatlisiso: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Kgothaletso: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Nako ya Projeke: 3 mouths
Executed in NYC and shanghai
Tsamaiso ya Mosebetsi: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Litho tsa Sehlopha: Mengchao Wu
Hao Li
Sijia Zhang
Litlotla tsa Setshwantsho: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li