Krafton Primary Function: Moralo oa Boiphihlelo ba Mabitso a Khoebo ka Plus X

Moralo oa Krafton Primary Function: Moralo oa Boiphihlelo ba Mabitso a Khoebo ka Plus X ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2021

Krafton Primary Function: Moralo oa Boiphihlelo ba Mabitso a Khoebo

ka Plus X

Moreki: Krafton

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

41,683

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #115949

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Krafton Primary Function: Moralo oa Boiphihlelo ba Mabitso a Khoebo

Krafton ke moralo oa boiphihlelo ba mabitso a khoebo o entsoeng bakeng sa sehlopha sa liseteitshene tsa nyakisiso ea lipapali. Sistimi ea moralo oa letshwao e bontsha bobeng ba tsona ho ikgethang ha lebitso le leng le le leng la selekane le ho tsitsa ha sehlopha. Moralo o susumelitsoe ke letshwao la mokgatlo oa mesebetsi ea matsoho oa Mehla e Bohareng, mme foreime e bopehileng joalo ka thebe e sebelisoa e le mokgwa oa motheo. Sebopeho se le seng sa letshwao se sebelisoa mabitsong ohle a selekane 'me se fapanngoa ka mebala e khethiloeng. Matshwao, mebala, mefuta ea litlhaku le lipono tsa bohlokoa li sebelisoa ho pholletsa le libaka tsa ho kopana joalo ka likarete tsa khoebo, diforomo, litshwantsho tse nyenyane le lipapatso.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Krafton Primary Function: Moralo oa Boiphihlelo ba Mabitso a Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Krafton Primary Function: Moralo oa Boiphihlelo ba Mabitso a Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Krafton Primary Function: Moralo oa Boiphihlelo ba Mabitso a Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Boholo le Phuthelo: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Lithegi: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Theknoloji ya Tlhahiso: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Phephetso ya Moralo: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Dipatlisiso: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Kgothaletso: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Nako ya Projeke: The project proceeded for 9 months in Seoul, South Korea.
Tsamaiso ya Mosebetsi: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Diphatente: Copyrights belong to Plus X Co.
Litho tsa Sehlopha: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Litlotla tsa Setshwantsho: Plus X