Underforest: Select Primary Function: Boitsebiso ba Letšoao ka Yi-Jen Tu

Moralo oa Underforest: Select Primary Function: Boitsebiso ba Letšoao ka Yi-Jen Tu ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2021

Underforest: Select Primary Function: Boitsebiso ba Letšoao

ka Yi-Jen Tu

Moreki: Chiayi Forest District Office - Forestry Bureau

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

44,354

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #121055

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Underforest: Select Primary Function: Boitsebiso ba Letšoao

Underforest: Select ke boitsebiso ba letšoao bo entsoeng bakeng sa lihlahisoa tsa moruo o tlaase-morung Taiwane. Letšoao le entsoe ka lithaerengele tse 'ne tse botala ba morung tse emelang tlhaku ea Sechaena bakeng sa morung 'me li hlahisa mohopolo oa ho phelisana le morung. Botala ba morung bo emela lisebelisoa tsa tlhaho, ha khauta e sa benyeng e emela monyetla oa moruo. Sephuthelo se sebelisa pampiri ea simili bakeng sa sebopeho se atametseng sepatlong 'me se qetetsoe ka ho hatisa foil e chesang ea khauta e sa benyeng. Kopanyo ea litšoantšo le litekanyetso tse arolelanoang tsa sephuthelo li fokotsa litšenyehelo tsa thepa 'me li tšehetsa balemi ba lifate ba lehae.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Underforest: Select Primary Function: Boitsebiso ba Letšoao ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Underforest: Select Primary Function: Boitsebiso ba Letšoao e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Underforest: Select Primary Function: Boitsebiso ba Letšoao ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
Boholo le Phuthelo: UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
Lithegi: #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
Theknoloji ya Tlhahiso: The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
Phephetso ya Moralo: The concept of "UNDERFOREST:SELECT" integrates three conditions:

A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits
Dipatlisiso: The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
Kgothaletso: For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
Nako ya Projeke: The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
Tsamaiso ya Mosebetsi: Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
Litho tsa Sehlopha: Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO