Flowering Street Boitsebiso ba Bookgwebo ba Liphallelo ka Mingjun Jiang

Moralo oa Flowering Street Boitsebiso ba Bookgwebo ba Liphallelo ka Mingjun Jiang ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2021

Flowering Street Boitsebiso ba Bookgwebo ba Liphallelo

ka Mingjun Jiang

Moreki: Monka Design

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

12,092

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #121372

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Flowering Street Boitsebiso ba Bookgwebo ba Liphallelo

Flowering Street ke boitsebiso ba bookgwebo ba liphallelo bo entsoeng ho tšehetsa batho ba se nang bolulo London. Bookgwebo bona bo lumella barekisi ba se nang bolulo hore ba fumane chelete ka ho rekisa lipalesa ka theko e tloaelehileng ea 'marakeng, ho fapana le ho itšetleha ka linyehelo. Sebopeho sa lets'oao le hlohellelitsoe ke matšoao a literata tsa London, e le tšupiso ea lentsoe street friends le sebelisoang har'a batho ba robalang ka ntle. Sehlopha se seng le se seng sa lipalesa se putsoa ka koranta tsa khale tse bokelletsoeng, se tlanngoa ka thapo ea tlhaho ea hemp, mme se fuoa karete ea leboha. Thepa ea tlhaho e ka sebelisoang hape e boloka litšenyehelo tsa sekha tlaase, e le hore barekisi ba bangata ba tle ba khonehe ho tšehetsoa.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Flowering Street Boitsebiso ba Bookgwebo ba Liphallelo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Flowering Street Boitsebiso ba Bookgwebo ba Liphallelo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Flowering Street Boitsebiso ba Bookgwebo ba Liphallelo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Boholo le Phuthelo: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Lithegi: charity, homeless, London, branding, visual, identity, flower
Theknoloji ya Tlhahiso: Flowers sold by the homeless.
Phephetso ya Moralo: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Dipatlisiso: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Kgothaletso: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Nako ya Projeke: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Tsamaiso ya Mosebetsi: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Diphatente: none
Litho tsa Sehlopha: Mingjun Jiang
Litlotla tsa Setshwantsho: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019