Imagine Center Boitsebiso Ba Pono ka Satie Eljack

Moralo oa Imagine Center Boitsebiso Ba Pono ka Satie Eljack ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2021

Imagine Center Boitsebiso Ba Pono

ka Satie Eljack

Moreki: Satie

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

49,943

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #123218

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Imagine Center Boitsebiso Ba Pono

Sepheo e ne e le ho sebelisa libopeho, mebala le mekhoa ea moralo e bululetsoeng ke li-yoga poses. Ho qapa ka bokhabane ka hare le bohareng, ho fa baeti phihlelo ea khotso ho nchafatsa matla a bona. Ka hona, moralo oa logo, mecha ea phatlalatso ea marang-rang, likarolo tsa litšoantšo le liphutheloana li ne li latela karo-karolelano ea khauta ho ba le boitsebiso bo phethahetseng ba pono joalokaha ho lebeletsoe ho thusa baeti ba setsi ho ba le phihlelo e ntle ea puisano ka bonono le moralo oa setsi. Moqapi o kenyelletsa boiphihlelo ba ho thuisa le yoga moralo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Imagine Center Boitsebiso Ba Pono ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Imagine Center Boitsebiso Ba Pono e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Imagine Center Boitsebiso Ba Pono ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Boholo le Phuthelo: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Lithegi: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Theknoloji ya Tlhahiso: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Phephetso ya Moralo: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Dipatlisiso: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Kgothaletso: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Nako ya Projeke: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Tsamaiso ya Mosebetsi: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.