Cala di Seta Li-Labels Tsa Veine ka Giovanni Murgia

Moralo oa Cala di Seta Li-Labels Tsa Veine ka Giovanni Murgia ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2022

Cala di Seta Li-Labels Tsa Veine

ka Giovanni Murgia

Moreki: Cantina di Calasetta - Cala di Seta

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

24,433

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #127081

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Cala di Seta Li-Labels Tsa Veine

Morero oa moralo oa liphutheloana o emetse veine e le likarolo tse ikhethang le tse khethollang, tse hokahaneng le sebaka seo li tsoaletsoeng ho sona empa li shebane le lefatše. Boipiletso ke ba veine e nyane, e mebala-bala ebile e bonolo ho e toloka, e lebisitsoe ho sepheo se sa sebetseng empa e batla lihlahisoa tsa boleng. Ka lebaka lena, moralo o khetholloa ka ponahalo e mebala-bala, e fokolang le e hloekisitsoeng eo ho eona moqapi oa khanya ea lebone o hlahelletseng, o entsoeng ka litšoantšo tse bonolo empa tse matla le tse khabisitsoeng ka maqephe a tšepe a mebala-bala le phello ea likarolo tse tharo tsa liphallelo tsa braille tse etsisang. leoatle.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Cala di Seta Li-Labels Tsa Veine ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Cala di Seta Li-Labels Tsa Veine e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Cala di Seta Li-Labels Tsa Veine e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Boholo le Phuthelo: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Lithegi: wine, carignano, label, sardinia, italy, minimalism
Theknoloji ya Tlhahiso: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Phephetso ya Moralo: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Dipatlisiso: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Kgothaletso: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Nako ya Projeke: The project started in February 2021 in Sassari anche finished in April 2021.
Tsamaiso ya Mosebetsi: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Litho tsa Sehlopha: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Litlotla tsa Setshwantsho: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene