The Early Chapter Boitsebiso ba Kgwebo ka Allan Toh

Moralo oa The Early Chapter Boitsebiso ba Kgwebo ka Allan Toh ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2022

The Early Chapter Boitsebiso ba Kgwebo

ka Allan Toh

Moreki: Allan Toh

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

10,859

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #128237

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The Early Chapter Boitsebiso ba Kgwebo

Sengoliloeng: The Early Chapter ke boitsebiso ba kgwebo bo entsoeng bakeng sa clubhouse ea mesebetsi ea bana ba banyenyane Singapore. Clubhouse ena e thusa bana ho hlahisa thahasello ho puo ea Mandarin ka ho bapala ka tsela e kenelletsang. Letshwao le hahiloe ka mefuta e bonolo ea 'mala o khubelu, o mosehla le o boputswa, e beiloeng hodimo ho tsamaisana le ho tšoana le ntlo e nyenyane. Sebopeho sa ntlo se emela sechaba seo clubhouse e ikemiselitseng ho se haha. Sebaka se se nang letho pakeng tsa mefuta ena se theha lengolo la Sechaena bakeng sa Mandarin, se bontšang tsepamiso ho puo ea Sechaena. Letsatsi le lekgolo le fana ka maikutlo a khothaletsang bakeng sa tikoloho e ntlafatsang bana ba banyenyane.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

The Early Chapter Boitsebiso ba Kgwebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. The Early Chapter Boitsebiso ba Kgwebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, The Early Chapter Boitsebiso ba Kgwebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Boholo le Phuthelo: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Lithegi: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Theknoloji ya Tlhahiso: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Phephetso ya Moralo: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Dipatlisiso: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Kgothaletso: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Nako ya Projeke: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Tsamaiso ya Mosebetsi: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Diphatente: Copyrights belong to Allan Toh Design Studio, 2021.