Moralo oa Mamba Chiliast Primary Function: Boitsebiso ba Letshwao ka Sxdesign ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.
SileveraKerafikhe· 2022
Mamba Chiliast Primary Function: Boitsebiso ba Letshwao
ka Sxdesign
Moreki: MC basketball community
Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #131771Moralo
Mabapi le Mamba Chiliast Primary Function: Boitsebiso ba Letshwao
Book Text: Mamba Chiliast ke boitsebiso ba letshwao bo entsoeng bakeng sa sechaba sa basketball se thehiloeng ke balateli ba Mamba Mentality. Boitsebiso bona bo kopanya litho hammoho ka mesebetsi ea basketball 'me bo ba fa boikutlo ba ho ba karolo ea sehlopha, motlotlo le phapang. Letshwao le sebelisa sebopeho sa hexagram e le moralo oa lona oa pono, o entsoeng ke litlhaku tse kopantsoeng tsa M le C. Leihlo le behiloeng bohareng ba pono le emela Mamba. Hexagram e hopotsa likamano tse arolelanoang tsa tumelo, mokhatlo le matla. Letshwao le ka hatisoa, la rokoa kapa la etsoa ka mokhoa oa injection molding ka boholo bo bongata.
Kamohelo
Mabapi le Moputso oa Silevera oa A' Design Award
Mamba Chiliast Primary Function: Boitsebiso ba Letshwao ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Mamba Chiliast Primary Function: Boitsebiso ba Letshwao e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Mamba Chiliast Primary Function: Boitsebiso ba Letshwao ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Boholo le Phuthelo
- It can be printed, sewed or injection molded in a variety of sizes
- Lithegi
- brand identity, logo, branding, mamba, basketball
- Theknoloji ya Tlhahiso
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Phephetso ya Moralo
- To appeal to and attract Kobe fans without the use of basketball elements.
- Dipatlisiso
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Kgothaletso
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Nako ya Projeke
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Tsamaiso ya Mosebetsi
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Diphatente
- Sxdesign
- Litho tsa Sehlopha
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Litlotla tsa Setshwantsho
- Sxdesign
E Tshehelitsweng
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